Vivint
Vivint Essentials
A lower-cost, customer-installable smart-home security offer created to reach a broader market through ecommerce.
The opportunity
Vivint Essentials—called Vivint Basics during development—was designed to reach customers outside the company’s traditional sales and installation model. The opportunity was to combine lower product cost, a simpler customer-led setup, and ecommerce distribution in one credible offer.
My contribution
I identified the market opportunity and owned the product across the teams needed to turn it into an executable program:
- Defined the customer, business, and product requirements.
- Aligned NPI, hardware, mobile, marketing, sales, and channel teams.
- Shaped the hub, sensor, packaging, and mobile-installation experience as one system.
- Built the cross-functional path for a new direct ecommerce sales channel.
The core product decision was not simply to reduce hardware cost; it was to redesign the full acquisition and installation journey for a different customer and channel.
